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What is HRO?

High Reliability Organizing (HRO) developed as a means to make an organization or unit stronger. In its natural state we historically found it in environments of danger or uncertainty such as military combat, firefighting, or business activities. While proactive components (plans and anticipation) and reactive components (after action reviews) are necessary parts of HRO, High Reliability itself derives from the ability of the organization and individuals to interact in real time with uncertainty or threat from the external environment.

HRO describes on the organizational level the structure necessary for High Reliability, on the social level the collaboration found in response to threat, and on the individual level the satisfaction of problem solving while modulating threat responses. These three levels facilitate the free flow of information and the migration of action for a quick response to, and interaction with, surprise or accelerating events. The High Reliability Organization emerges from the interactions between people responsive to the environment in an organization that allows this.


Mrs. Tracy Foster Pyke

Creative Services Director

Designing a difference for people around the globe! Unique in this area, Tracy has 20+ years of experience in illustration and graphic design. We have 12+ years experience in web design.

Many times, much of the work we do is invisible to you...you ask her for something to be designed and it gets done quickly. This is a benefit since you do not have to worry about the process. She communicates well and is quick to respond.

Integrity and a strong work ethic drives her to do her best, yet she also manages her time well and keeps a nice balance between work and family.

Specialties: Business Identity (logos, business cards, letterhead, envelopes), Brochures, Postcards, Banners, Posters, Web Design (ecommerce & credibility), Illustration (ink, pencil, computer drawings, renderings, technical).


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